Using Blogs to Generate Business Leads
In the transition to the digital media world, voice and presence are everything. When first explaining social media platforms to someone who is unfamiliar with them, Words For Less offers these to-the-point explanations:
Facebook is like having your own room; there are pictures of yourself, your friends, notes and memes you want to hold on to and share with other rooms connected to you. These rooms are usually friends or people you never spoke to in high school, and that long-lost great aunt you reluctantly added a connection to.
Twitter is like standing in a room full of people, sometimes related by subject, genre, or general interests. Each of these people are standing on their own soapbox, yelling as loud as they can, tossing posts back and forth between each other like baseballs. They’re limited to one sentence at a time, and most of the time, it’s in shorthand.
Linked In is a virtual resume where you’re trying as hard as possible to remain ‘relevant’ to employers, even if you already have a job. Those actively searching for a job roam around aimlessly, knocking on the metaphoric doors of the companies they’re hoping will, at some point, peek out and open the door to allow them inside.
WordPress is less like a room, and more like a bulletin board, most commonly used as a plug-in. It is a tool for websites and companies–not unlike a backhoe–to dig themselves in to a niche or broad market, to not only open themselves to their customers, but to offer real-time, interesting news and articles that generate links and traffic back to the companies website, thus generating sales.
Blogging has transformed itself into something so much more connected than the isolated, private geocities sites, where teenagers discussed the newest high school drama, lonely women journaled about their cats, and URL’s went no where. The concept of blogging, of creating interesting content in order to generate traffic to a company’s website is far more effective than inserts or traditional pop-up advertising, which has been fatally smothered by pop-up blockers.
By sharing helpful advice on your company’s blog, you position yourself as an expert in your field, and begin to build a relationship between yourself and your customers. Successful content improves marketing as it is shared via social media platforms, and spreads in a way which closely resembles word-of-mouth.
Blogging also boosts search engine optimization for your site, and encourages the use of keywords to rise to the top of result algorithms. Therefore, the more active your business is about blogging, the more traffic you will generate, and the more leads your company will receive.
There is also a certain amount of public relations involved with blogging, and it offers a unique opportunity to portray your company in a positive way. As the blog post is coming from your company and going to your customers, you can shape your marketing message in a manner that is beneficial and informative.
Active blogging can be an important tool for any business, no matter how broad or small its market may be. The internet offers customers a way to connect to service providers and companies to develop a long-lasting professional relationship with its clients.