The Quality Revolution: Creatives Rejoice!
Something wonderful is happening on the Internet.
For years, there was something that bothered me about SEO practices, something I couldn’t quite pinpoint. I cringed at the idea of people posting thinly-plagiarized spun articles on blogs haphazardly scattered across the series of tubes; it caused physical discomfort to read some of the writing that was being passed off as “blogging.” The worst part, though, was the writing that held no meaning. The singular purpose of written language is to immortalize information and impart knowledge to one another. Reading writing that never truly said anything—writing that merely acted as a bulletin board for keywords and links—was beginning to wear on me. Luckily, I wasn’t the only one.
Google Hath Decreed
Google’s ever-evolving algorithms are finally on the side of the world’s creative brains. Where before quantity (of links, keywords, pages containing content) would skyrocket your site to the top of the search page, now (and for the rest of time) quality is the answer. While Google is still more or less a robot, at least it’s a robot that’s learning to feel.
It’s a truly beautiful phenomenon to see the cream of Internet content rise to the top. To professional writers and editors like myself, it’s heartening. It proves that hard work and talent still has a place in content marketing; indeed, skill and effort are becoming increasingly precious, as Google’s algorithms become more and more fine-tuned to detect content that is valuable, on-topic, well-written, and useful.
Your Mission, Should You Choose to Accept
The future of content marketing can only narrow to further value high-quality writing. And truthfully, high-quality writing is quite difficult to find. There are endless freelancers across the web, but it can be difficult to sift through them, find a contract employee you can trust, and expect them to produce flawless content.
Most of the time, writers have blind spots when it comes to their own work; although that error is glaring to you or I, to the writer, it blends into the whole. I assert this with the gusto of experience; you can’t be an editor without first being a writer, and I have my share of crumpled pages lining my recycling bin. It can be invaluable to get your writing and your editing taken care of in one fell swoop.
Ensuring that your content is the highest possible quality will only benefit you as the rules of the Internet continue to change. More people will read it, more people will share it, the possibility of a viral post is greater, and you’ll be happily rewarded with higher SEO rankings. There’s no downside to ensuring the writing featured on your site is the kind of writing people actually want to read. Consider hiring a content creation service to handle all the hassles involved in the writing and editing process—you’ll thank yourself the next time Google sends the Internet a 9-pointer on the Richter scale.