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When you begin guest posting, it can be a daunting process. You become exposed to an entire population of blogs that you probably have never visited before, and it’s overwhelming to be dropped off in the deep end of the Internet without a paddle, so to speak. In my time evaluating blogs, I’ve developed some steps for saving time, harnessing your energy, and finding the best publishers possible for guest posting.

Does the Blog Accept Guest Posts?
Guest posting is not a clandestine process. Most publishers who accept guest posts will make it known on their sites. On websites that accept guest posts, you will commonly see headers labelled “Write for us,” “Submit a Guest Post,” or “Become a Contributor,” among many other iterations. I find that I save time by heavily targeting blogs that explicitly state they accept guest posts, rather than chasing blogs that do have any outside contributors.

To see a sample of guest blogs for yourself, it’s as easy as doing a quick Google search. Throw in your desired keywords, followed by “guest post” or some variation, and you will quickly find potential sites that are prime candidates for your guest posting efforts.

Read it Over
So you’ve discovered a blog that accepts guest posts! Hooray! But now what?

This next one is a commonly skipped step, but it’s important to familiarize yourself with a blog for a number of reasons. First, you will want to bring up relevant details to help craft a perfect guest post pitch to the publisher later on. But you also need to read through some of the recently updated content, and decide if this a blog that you want to be associated with. What kind of blog are you reading? Does it have a niche that relates to your posting aims? Is it just an article directory that publishes everything and anything? Are there spammy looking ads? Is it written in easy-to-understand and grammatically correct English? Taking some time to read over a blog will ultimately allow you to feel more confident during your later pitching process, and these qualitative steps are necessary to thoroughly vet any potential guest blog.

Comments and Social Shares
If you have found a great looking guest blog that’s attuned to your standards and niche, now it’s time to spend some time searching for comments and social shares on the site. Is the blog actively fostering a readership? Are visitors engaging with the content and sharing it on their social media? Do you expect this publisher to promote your guest post on their social media sphere? There are both qualitative and quantitative reasons for taking into account the blog’s ‘share-ability’, but overall, this type of investigation on the site’s community will further establish the credibility of a given publisher.

Understand the Given Requirements
Each publisher will have their own requirements for accepting guest posts; some are obvious, and some are more subtle. If I have made it this far into the review process without identifying any red flags, I am usually fairly confident that I will be sending a guest post pitch to the publisher. Thus, it’s necessary to see the guidelines that the publisher has for guest posts. Requirements such as word counts are usually made clear on a blog’s submission page, but it often takes a discerning eye to find some of the more nuanced requirements, ones that will inevitably lead to a successful guest post submission. What kind of writing style is utilized by the publisher for their guest posts? Are the articles conversational, or more formal in tone? Do they have outbound links in the body of the article? Do articles have photos? By taking into account these factors as you tailor your article, you can greatly improve your success in placing a guest post, and the publisher will be keenly interested in posting your great content in the future.

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