Cultivating a Consumer-Focused Content Marketing Strategy

  Content marketing is a concept that some people don’t fully understand the value of. There are companies who feel that they don’t need content marketing — that the work outweighs the benefits, or that it just “isn’t for them.” However, once they begin to understand that this type of information is vital to surviving in a global marketplace, hearts […]

Staying Relative with the Frequency of Social Posts

  Internet audiences are voracious for content. Users browse, read, and click-on more links at a faster rate today than they ever have before. Although their appetite for content may be increasing, their attention-span is plummeting. Readers are far less willing to read large, bulky paragraphs than they used to be. They perceive their browsing time as valuable, and are […]

The Quality Revolution: Creatives Rejoice!

Something wonderful is happening on the Internet. For years, there was something that bothered me about SEO practices, something I couldn’t quite pinpoint. I cringed at the idea of people posting thinly-plagiarized spun articles on blogs haphazardly scattered across the series of tubes; it caused physical discomfort to read some of the writing that was being passed off as “blogging.” […]

Creating Shareable, Useful Content

The most successful content currently in the digital marketplace usually has a few things in common; they are easily shared, they have broad appeal, catchy or interesting headlines, and have some value to the lives of customers. When creating content for your blog or website, it’s interesting to take these characteristics of content in to consideration. For many, the solution […]

Niche Content Doesn’t Have to Be ‘Boring’

The more specific a genre becomes, the smaller the audience. There are certain niche marketplaces that are swarming with businesses who are all seeking to fish from a very small pool of interested parties. In order to break out of that smaller response group, there are ways to craft your blog content in order to make it more appealing to […]