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Tawny
Read More About Calls to Action Here!

It may seem obvious, but it bears repeating: every piece of content a company produces should serve a purpose. Actually, it should serve two: the first, to entertain and inform the audience, and the second, to engage the audience such that they want to take […]

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Tawny
What Will Content Marketing Look Like in 2014?

The popularity of DVR, ad blocking software, and “commercial-free” radio has one common thread running through it: avoidance of traditional mass advertising. The modern consumer wants to avoid advertising altogether, but because companies aren’t interested in ceasing to advertise, there has to be a middle […]

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Tawny
Learn from the Best: Companies with Great Content Marketing

In my last blog post I went over the basics of content marketing, also known as inbound marketing. (If you missed it, you can check it out here). Content marketing is a great way to draw targeted segments of the population onsite—great content attracts interested […]

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Tawny
How to Create Quality Content for Content Marketing

With marketers beginning to look past traditional SEO practices to drive traffic, content marketing (otherwise known as inbound marketing) is set to take center stage. In fact, an estimated 60 percent of companies employ some form of content marketing in their business plan. In 2014, […]

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Are Google and the Federal Reserve Using the Same Playbook?

Few would argue that there is a more powerful institution in finance than the U.S. Federal Reserve. Few would argue that there is a more powerful institution in marketing than Google. Beyond immense power, what else do these two behemoths have in common? A commitment […]

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