Smart phones (be they iPhones or android devices) have global sales that more than double their traditional counterparts. Quite simply, the digital world is getting bigger and bigger, while its primary machines are getting smaller and smaller. Companies rely on digital marketing in this day and age – without it, they would wither and die. As mobile devices boom in […]
We write. We write a lot. We don’t do much with video. However, any online marketing initiative should consider all of the avenues available. Following is a short primer on Vine we crafted for our interested customers. As the world has expanded into a social media haven, businesses have been forced to adapt, and have found ways to utilize social […]
A G+ 101 Google+ is touted as a social networking feature of Google Inc. designed to provide individuals and businesses with another outlet for social promotion and attention. Google+ is similar to social media giants Facebook and Twitter and in terms of unique monthly active users (MAUs) and recently surpassed Twitter to take over the second spot. Google+ has been […]
As businesses bend and shift and adapt for the current technology age, they are learning how to properly utilize all of their mediums. From frequent social media updates, to online videos advertising their brand, the most successful companies are adapting for the internet and social media infused world that we currently live in. The companies hopping on the tech bandwagon […]
Working with Twitter can be challenging due to the character restrictions the microblogging site places on its users. If you are new to Twitter or unused to writing in 140 characters or less, you need to learn how best to effectively communicate your message and attract attention. Meeting this challenge requires an understanding of the power of Twitter for your […]
A press release is written and distributed to the media to get your news out to as many people as possible. In the Internet era, hundreds of millions of people browse for items of interest. The need of the media for newsworthy topics to publish is almost limitless. Your task in a top-quality press release is to use the media’s […]
Few would argue that there is a more powerful institution in finance than the U.S. Federal Reserve. Few would argue that there is a more powerful institution in marketing than Google. Beyond immense power, what else do these two behemoths have in common? A commitment to stay the course. This week the Fed announced its intention (more or less) to […]
Guest posting involves the exchange of quality content by the guest poster, in return for access to the publisher’s platform. Content reigns supreme; it is the glue that binds. Of course, content doesn’t create itself, it doesn’t manage itself nor does it find itself a home. Behind every great guest post is a process that brought it all together. Other […]
