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Working with Twitter can be challenging due to the character restrictions the microblogging site places on its users. If you are new to Twitter or unused to writing in 140 characters or less, you need to learn how best to effectively communicate your message and attract attention. Meeting this challenge requires an understanding of the power of Twitter for your content marketing and the tools and tricks that can help you yield results.

Since Twitter launched in 2006 the micro-blogging site has attracted monthly average users (MAUs) of over 200 million. This makes Twitter one of the most popular social media platforms, just behind Facebook. The interest in Twitter and its use as a platform for content marketing has led the company to launch a new advertising program. This program addresses the concerns the company has regarding its future revenue prospects and how it intends to capitalize on its MAUs.

Doh!!

Doh!!

In order for your business to take advantage of the platform changes Twitter is making to its advertising program, here are some tricks of the trade that you may find helpful. These include using action words to punch up your tweets, linking your 140 character messages to a blog, website or promotional campaign, linking tweets to your other social networking accounts and using link shortening services.

Writing Headlines that Attract with an Action Voice

Using Twitter to create content that market your products and/or services requires you to think about writing differently. Content must be shorter, concise and to the point. You have a finite number of letters and symbols that have to communicate your point, drive interest and motivate a reader to take action.

Think of your tweets as headlines or even instructions that broadcast an action to the reader. The use of an active voice over a passive one will help punch up your messages and attract attention. For example, which statement expresses an active tone and which statement is more passive: “Savings to be offered will be great.” or “We offer great savings!”? Tweets that suggest an action as opposed to those that hint at one are what you want to have written for your content marketing efforts on Twitter.

Linking Your Tweets to a Blog or Website

Links are an important way to maximize the effectiveness of your tweets. Within your action tweets you want to direct readers to fuller content that expresses your ideas such as that which can be found on your website or in your blog. Inserting links are easy to do in Twitter and keep in mind that nearly a quarter of all tweets sent on a daily basis contain some link.

Linking Your Tweets to other Social Networking Accounts

In addition to placing links in your tweets to your website or blog, you should incorporate links that direct readers to your other social network accounts, such as Facebook, Pinterest and Instagram (among the many). Many social networking sites provide tools that allow you to connect with multiple platforms and help facilitate the sharing of information in order to drive users.

Using Tinyurl and Bitly

We discussed the use of links as a way to use your 140 character limitation to draw your audience to longer content. You may be asking yourself if there is a way to shorten your links in order to meet your character limit. The answer is yes, there is a way to make the most of your use of links to expand your content. Link shortening services like tinyurl and bitly can help add more space to your tweets.

Tinyurl, founded in 2002 and bitly (founded in 2008) are two of the more popular services available for shortening links. The way they work is by taking lengthy urls, which drive visitors to certain areas of the internet and shorten them in order to reduce character count while still directing traffic. Using link shortening services are the cherry on top of your effort to maximize the effectiveness of your use of Twitter.

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