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Amanda
Cultivating a Consumer-Focused Content Marketing Strategy

  Content marketing is a concept that some people don’t fully understand the value of. There are companies who feel that they don’t need content marketing — that the work outweighs the benefits, or that it just “isn’t for them.” However, once they begin to […]

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Amanda
Staying Relative with the Frequency of Social Posts

  Internet audiences are voracious for content. Users browse, read, and click-on more links at a faster rate today than they ever have before. Although their appetite for content may be increasing, their attention-span is plummeting. Readers are far less willing to read large, bulky […]

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Felicia
The Quality Revolution: Creatives Rejoice!

Something wonderful is happening on the Internet. For years, there was something that bothered me about SEO practices, something I couldn’t quite pinpoint. I cringed at the idea of people posting thinly-plagiarized spun articles on blogs haphazardly scattered across the series of tubes; it caused […]

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Amanda
Creating Shareable, Useful Content

The most successful content currently in the digital marketplace usually has a few things in common; they are easily shared, they have broad appeal, catchy or interesting headlines, and have some value to the lives of customers. When creating content for your blog or website, […]

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Amanda
Niche Content Doesn’t Have to Be ‘Boring’

The more specific a genre becomes, the smaller the audience. There are certain niche marketplaces that are swarming with businesses who are all seeking to fish from a very small pool of interested parties. In order to break out of that smaller response group, there […]

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